K.R. Sethuraman

Professor K. R.  Sethuraman, MD is currently the dean and professor of medicine of the Faculty of Medicine, and the deputy Vice-chancellor of Academic Affairs of the AIMST University in Malaysia (www.aimst.edu.my). Earlier, he was in academics at JIPMER, India (www.jipmer.edu). He and his colleagues at JIPMER founded the “Society of Educators for Quality Update for Indian Physicians” in 1991, which is an active partner of ERDU (Educators of Rational Drug Usage) launched by HAI-SEAROAP. They have brought out trainers' resources:  a video on drug promotion (“Push, Promote or Educate?) and a manual (“Beyond Rational Therapy”).